Introduction:

Join Jeremy as he interviews Camille Ferland, a veteran CEO of Client Attract Marketing, which is a company that specializes in leveraging digital marketing to generate quality leads for service-based businesses in the health and wellness industry. Prior to launching her business in 2018, she completed her degree in psychology from Queen's University then went on to represent over 60 World Class brands including Lexus, Audi, Panasonic, Nespresso, McDonald's, Square, and even Lego as a brand ambassador and team lead. Camille has also been quoted multiple times in publications throughout the marketing industry, demonstrating her knowledge and expertise.

In this episode you’ll hear:

How developing brand ambassador teams can level the playing field for small businesses

The challenges of activations/campaigns

What the key performance indicators that clients and large marketing companies are interested in

How you effectively get somebody trained as soon as possible to the level that they can step out, represent your brand, and share that message in an authentic way

What in the brand ambassador environment could be useful to know for sales teams

Quotes:

“Big companies want to have people on the floor representing a brand, not just to communicate messages, but also to receive feedback”                

Links:

Client Attract Marketing